Diploma Project

Group project made as part of the User Experience & Product Design postgraduate studies
at AGH University of Science and Technology in the years 2018-2019

At the first stage of work we wanted to understand the needs of our business partner.
After our Kick-off meeting we decided to list keywords. We formulated auxiliary questions that we wanted to answer during the next stage of work.

When we found the answers to the most bothering questions and got to know the industry better, we decided to organize double needs tests - for two related groups of clients - principals and contractors.

Based on the results of research and reports from the BIM industry, we listed insights...

...and created Personas.

After the research, we wanted to create CJM, and unfortunately, despite the attempt, we failed because during the research among our respondents, BIM specialists, nobody supported our hypothesis.

Due to the problems that arose during the design of the Customer Journey Map, we decided to design our own Workshops. The aim of the workshop was to systematize the acquired data and information and to group our product ideas. We wanted to look at the problem from a new perspective.

The workshop resulted in a new hypothesis. It was also necessary to repeat the research, which we conducted in the form of a survey, considering that this tool will give us quick answers, confirm or refute our new hypotheses.

After changes in the concept and choosing a new direction for the project, we decided to present our conclusions to the Partner.

In determining MVP, we used the Eisenhower matrix. Thanks to that we could define the product scope and vision for its development in subsequent iterations. MVP will consist of information pages, a knowledge base, a board with specialist posts, a wallet with the option of buying BIM.coin for real money.

Then we finally designed our product: BIM.space

After the project, it was time to evaluate it.
We performed the 5 second test and usability tests to identify obstacles that users face from the moment they search the Knowledge Base to find satisfactory information.

We conducted the study with a group of 5 respondents from the BIM industry: 3 architects, 2 BIM managers. We invited people who took them for testing participation in research and new participants.

The next step was to improve the unclear elements of the site's functionality.

Summary - our insights

COMPLICATED THEME OF THE DESIGN PROBLEM
Initially, we could not decide how to approach the tests and what we want to check, and whether the data obtained from the tests will help us to define a full-fledged product.

DIFFICULTY WITH INDUSTRY UNDERSTANDING
Without knowledge of the BIM industry, we had no chance to understand our users. It required a lot of commitment and time to learn what Building Information Modeling is.

INTERESTED SPECIALISTS AND WISH TO COOPERATE
68 people responded to the first survey, which surprised us positively and added motivation to work. We received positive feedback.

NO ANSWERS DURING THE FIRST RESEARCH
We were scared when specialists did not confirm the legitimacy of our design problem. We had to examine the subject in more detail to get to know the real problems of specialists, and by solving them we also gave an answer to our design problem.

PROJECT COMPLEXITY
We had many ideas for platform functions, something different was important to each of us, so the biggest problem was to define MVP and determine what we can do in a limited time.

DREAM TEAM BIM:
Zuzanna Madeja  |  Paulina Dronka  |  Anna Urbanik  |  Katarzyna Łypik

User Experience & Product Design (ed. V)
AGH, Cracow 2019